Clicker Training & Reinforcers
Friday, February 26, 2010 at 16:23 Click & Treat
By Chris Biro
The question is often asked “Is it important to offer a treat every time you click a behavior?”
Yes it is important to follow each click with a treat. The clicker only gains its value as a training tool due to the association the animal makes with the sound of the clicker and the following treat. Fail to deliver the treat and the effectiveness of the clicker will diminish.
This is different than choosing not to click a correct behavior and thus not reinforcing that correct behavior - see also the article on Variable Reinforcement. The click serves three main functions:
- The click identifies the exact moment the animal did something that earned it a goody.
- The click promises a goody has been earned as is on its way.
- The click signals the end of the behavior.

